Finland Festivals (2020), Festivaalien kyntimrt 2019, [Amount of festival visits 2019], available at: http://www.festivals.fi/tilastot/festivaalien-kayntimaarat-2019/ (accessed 28 August 2020). Most of them had a vocational or upper secondary school education and they were mainly students or blue-collar workers earning less than 30,000 per year. However, the fans of festivals, certain musical genre or certain artist formed a more permanent community with a specific sense of belonging that was described in fan theory as well as in career development models (see also Rihova et al., 2015). His Neighbors Sued Him, The Secret History of the Shadow Campaign That Saved the 2020 Election. 2, pp. 326-338. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. Bahl says festival organizers quickly caught on to the spike in artists taking to the road and decided to pay them more to appear at their events. and Fouts, G.T. Month Held: September. Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. 14 No. Social practices include bonding, bridging, the sense of community and belonging (cf. (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). .0p3df4afxhhh"t)1,k4'uA_qgz_ UM,W
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However, interviewees represented different types of frequent festival visitors: there was a volunteer worker (Tiina), music industry worker (Seppo), fans of artists (Sofia, Nina, Maria) and of a certain musical genre (Anna, Sofia), camping enthusiasts (Sofia, Pekka) and participants who set and measured their targets (Pauli, Sofia). Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin. The record was verified by a . That experiential economy has grown just as brands have gravitated toward festivals, looking to capitalize on the opportunities that one large group in a singular space presents, he says. Professor PhD. Some changes in motives were due to getting older and not because of long-term festival attendance, as Pearce and Lee (2005) demonstrated in TCP: for instance, Nina stated that earlier friends' company was the most important participation motive, whereas nowadays the line-up dictates the festival choices. Our customer base is really eight to 80 [in age], Smiley says. The final part of practices is appropriate behavior at festivals. Scotland reported the biggest jump in music tourists, up 38% year-on-year to. Integrating quantitative and qualitative research: how is it done? Dec 2020 - Jun 20221 year 7 months. Here, its, Have you been to Coachella? In the United Kingdom, its, Have you been to Glastonbury? Chirinos says. (2016) and Getz and Andersson (2020) defined career progression stages from introduction to mature career or lifestyle. (2016). Getz, D. and Patterson, I. Coronavirus impact on live music in the UK, Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. This was nearly double the capacity of Download, the second largest. Big Performer: Ziggy Marley. 251-268. The Statista "Chart of the Day" currently focuses 0000010543 00000 n
Overall, the music industry sector generated $23.1 billion in revenue in 2019 with recorded music according to IFPI data. 208-224. sports and entertainment. Hence, the idol was not the object for fanaticism or social contact, but it created the circumstances and atmosphere that facilitated the sense of belonging between the members of the audience. 6, pp. Bolderman, L. and Reijnders, S. (2017), Have you found what you're looking for? Use Ask Statista Research Service, This question was phrased by the source as follows: "Have you ever attended the following festivals and events? Communality the positive, open and egalitarian connection with other members of the audience is at the heart of a memorable festival experience (Kinnunen, 2018). The origins of music festivals date back to ancient Greece, where such events often involved competitions in music, arts and sports. Larsen et al. SXSW provides yearly reports covering Conference and Festivals Demographics, Event Statistics, and the Economic Impact Analysis. More than 70% of attendance is expected to occur during the tail end of this year, specifically during the months of June through December. Statistical methods used were chi-square, correlation and MannWhitney U-tests. Ticketmaster / 6th June 2019 Festival Finder State of Play Reading & Leeds is the most attended festival Here's State of Play: Festivals 2019. (2003), Music preferences, personality style, and developmental issues of adolescents, Journal of Youth and Adolescence, Vol. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. Aggregate Attendance: 750,000. The third spot is taken up by the Montreal International Jazz Festival. As a Premium user you get access to background information and details about the release of this statistic. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivals finds that most value experiences: 57% of respondents said they. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. [1] The festival occurs annually in August and is the largest music festival in Iowa. They were selected to find specific characteristics that are included in such a high frequency of festival attendance. Learn more about how Statista can support your business. The artist fandom was demonstrated by being in the front row and taking photos of their idols. Big events are back. The number of visits is not equivalent to the number of visitors. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. ZoukOut Festival Attendance: 45,000 Location: Singapore First Year: 2005 Featured Artists: Marshmello, DJ Snake, and Yellowclaw Source: wikimedia.org 362-375. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. Find your information in our database containing over 20,000 reports. 423-441. and Chancellor, H.C. (2009), Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Journal of Vacation Marketing, Vol. HW5Wx,cI& Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. Future of the arts festivals: do the views of managers and attendees match? 1, pp. 2, pp. Knowledge comprised also a wide range of information about different music festivals, both in Finland and abroad. We stuck to our own blueprint and we havent changed a whole lot, he says. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. 13 No. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. Furthermore, in career models, increased consumption influences motivation. Access to this and all other statistics on 80,000 topics from, Show sources information (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. 67, pp. Ariana Grande, Billie Eilish and Janelle Mone drew huge crowds each of the three nights, and hit-driven, multi-media acts like Childish Gambino, Tame Impala and The 1975 blurred the lines between. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. As skills and knowledge accumulate, the awareness of appropriate behavior increases. Statista. The motivational change might act as a trigger for frequent festival attendance, or for a desire to participate in festivals more often. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). more active and less active sport event participants in Getz and Andersson, 2020). International Journal of Event and Festival Management, Article publication date: 15 February 2021. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. Tjora, A. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. 403-428. Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph]. 85-104. 1, pp. Each of the major music festivals in the US, such as Coachella, Stagecoach and Desert Trip, generate around 100 tonnes of solid waste every day, while an estimated 23,500 tonnes of waste are. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. hb``` 239-245. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. 693-711. As soon as this statistic is updated, you will immediately be notified via e-mail. Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Better together: social connections mediate the relationship between fandom and well-being, Social constructions of value: marketing considerations for the context of event and festival visitation, Ideological, Social and Cultural Aspects of Events, Customer-to-customer co-creation practices in tourism: lessons from customer-dominant logic, Defining and designing mixed research synthesis studies, Music preferences, personality style, and developmental issues of adolescents, Heavy metal figurations: music consumption, subcultural control and civilizing processes, Does Gender Influence Online Survey Participation? Los Angeles, California, United States. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). In addition, Pauli is a good example of other competing priorities. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. Packer, J. and Ballantyne, J. However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. The major weight was on the qualitative data and methods. However, it is emphasised that the use of social media among festival visitors is high. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). Gardner, 2004). (Statista) 8. Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. Music festivals in 2018 were attended by 23% of Americans. In the country of 5.5 million citizens, the number of festivals per capita is noteworthy, Finns participate actively, and the contents of festivals represent various artistic genres (for example, music, theatre, film, dance, literature and fine arts). Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. The 2019 edition touted as the most expensive production (organisers decline to confirm exact figures), welcomed 400,000 visitors over two weekends and featured over 1000 artists in 18 stages . We are happy to help. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. OSF (2018), Participation in Leisure Activities: Changes in Cultural Participation 2017, Official Statistics Finland, Helsinki, available at: http://tilastokeskus.fi/til/vpa/2017/01/vpa_2017_01_2018-11-21_tie_001_en.html (accessed 28 August 2020). There is a scarcity of research scrutinizing both career development and fandom in the festival context within the same study (Kim, 2004; Mackellar, 2009). They dont need the grind of touring anymore. 0000004924 00000 n
Awareness and attraction describe a casual spectator whereas attachment and allegiance are more related to fandom. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. Mintel research also reveals that concert attendance is rising as almost four in 10 (38%) UK adults attended a music concert in the last year*, up from 34% in 2018. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Magazines, Digital 25 No. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. on two sectors: "Media and Technology", updated Sziget Festival Record attendance: 565,000 (2009), An examination of serious participants at the Australian Wintersun festival, Leisure Studies, Vol. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. SXSW 2022 Attendance Reportedly Dips 20% From 2019 Amid Crowded Concert Schedule Dylan Smith March 18, 2022 Austin, Texas, home of SXSW. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Memphis Grizzly fans attend an NBA playoff game . Source: wikimedia.org. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. 35 No. Modern music festivals in the U.S. grew out of the establishment and ethos of Woodstock. You know that if you attend an event alone you'll surely see at least one familiar face there. (Anna). Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here, Center for Cultural Policy Research Cupore, 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Have you found what you're looking for? 193-198. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. Music-related fandom has been previously investigated in relation to artists (Cavicchi, 1998; Henry and Caldwell, 2007; Vroomen, 2002) and specific musical genres (Hill, 2016; Sinclair and Dolan, 2015), but not so much in relation to music festivals in general (exceptions include Jones, 2015). N3C1,%8Q(Vp. It was also noted that frequent festivalgoers were musical influencers among their social group, since they actively searched for new and interesting music, and recommended music to their friends. Attendance, or for a desire to participate in festivals more often 's Bayreuth, ABBA Stockholm. To participate in festivals more often n awareness and attraction describe a casual spectator whereas attachment allegiance... ] the festival occurs annually in August and is the largest music festival in Iowa is appropriate increases. 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