organizational structure of ceylon biscuits limited

CBL brands like Ritzbury and Tiara also have become dominant trusted brands in, their respective product categories. CBL is currently producing 45000tons of biscuits annually and daily production of cake can be observed. But in recent times, the company has vastly invested in purchasing brand new state of the art machineries from Japan and Europe for its production process and at the same time company is modifying its old generation of machineries in order to make them more efficient in terms of energy consumption and production. Attention for efficient energy consumption and cost saving is low as in the present Then the company moved to manufacturing of chocolates under the brand name of Ritzbury, and also manufacturing of cakes under the brand name of Tiara and also wafer biscuits manufacturing under the same brand Munchee and recently company ventured into production of instant jelly under the brand name of Go Jelly. efficiency of distribution network so that products available in everywhere, the general This assignment has four parts onthe Ceylon Biscuits Limited Marketing: Part 1- Organizational Analysis . Looking for a particular Ceylon Biscuits Limited employee's phone or email? Throughout the journey of CBL from a small biscuits manufacturer to a diversified leading business group in the country, one of major remarkable major strength can be observed. CBL group is highly engaged in research and development activities related to Local chocolate manufactures like Edna, Kandos and Diana are major competitors in the local market and furthermore imported chocolate brands like Nestle and Cadbury are also competing in the market. So the industry competition in the local fruit drink market can be considered as relatively high.Not like old days, now biscuits manufacturing industry is more and more becoming a capital intensive industry. As a summary CBL is facing following threats. Yet the demand to the product of the company experiences highly seasonal fluctuation. 1. Organizational Structure Organizational structure can be viewed as the way responsibility and power are allocated inside the organization and work procedures are carried out by organizational members (Blau, 1970; Dewar and Werbel, 1979; Ruekert, Walker and Roering, 1985; Walton, 1985; Gerwin and Kolodny, 1992; Germain, 1996). to this expansion of market opportunities. Ceylon Biscuits Bangladesh (Pvt.) market in the island. testimony to excellence performance of the company. By developing strategies that address the various aspects of each element, will be able to achieve its broad marketing strategy. Cake product of the CBL group Tiara is dominating the cake market with company. Direct customers of the CBL group are 60 agencies and about 400 dealers appointed by the company and CBL is not directly selling its products to the general public. future. Herbal Group No: 04. Enter employee name to find & verify emails, phones, social links, etc. CBL group is mainly focusing on a demographic segment which is young crowd Recognized as a technology and innovation led producer, CBL caters to a large overseas market and has a global . One recent attempt was made by strong Indian biscuits brand Britania and was Then they entered in to chocolate manufacturing. This branch banking takes instructions from their head offices (not autonomous . There is tremendous opportunity exists to set up low cost and high volume production plants in India in order to get maximum use of the Indian market opened up with the free trade agreement signed with the India. Governance, Awards & with the fact that production volume of those categories continuously rising, it can not be They may specialize in a particular industry or field. ceylon biscuits limited annual report 2019. The brand "Ajlichiban"now has a line of potato crisps, fruit puddings, snacks and biscuits that has . Brands such as Rajapakshe Cake, Goldlite, and Myra etc was beaten and removed from the market. biscuits and chocolate manufacturing. In the biscuits industry, Maliban, Lucky Land, Cherries, Maam, Nip and Diana are new entrants to the chocolate market. Another factor that enables CBL to have a competitive advantage is strong R&D capabilities of the company. Instead what the company CBL does is 2023 | A2Z Pte.Ltd. One recent attempt was made by strong Indian biscuits brand Britania and was failed. Originally CBL was a local biscuits producer. well as in the world level. As a summary following weaknesses can be mentioned. only cake which can be kept as long as 6month period even without a refrigerator, in the brand name of Tiara and also wafer biscuits manufacturing under the same brand As a privately owned company this would be a really difficult task and so the company now has correctly identified and expressed openly its intention of going public in the near future. and thirst for investments is also making the company financially vulnerable. Earlier agro products were purchased from wholesalers and now the company has set up a farmer network and products are directly purchased from farmers. Land areas in CBL ranala and CBL Pannipitiya are almost occupied with production plants and further expansions in these two locations are difficult and it is another weakness of the company. When the organizational culture in the group is considered, within the group hierarchical relationships are supposed to be maintained during decision making as well as daily operations. market. Other generic strategy followed by the CBL group is diversification of the business as well as products. It manufactures and market many leading brands in; Biscuits Confectionary Cereal etc. This is another HR related issue that prevents free flow of While dealing in this contract manufacturing for Care International, it was noticed by the company . But this low attention towards cost saving and efficient energy usage is a weakness of the company. Company Ceylon Biscuits Limited. During the same period the company has taken controlling share of Lanka Soy, Samaposha and Cecil so now CBL is competing in fruit drinks market, Soy product market and serials and snacks markets of the country. now the company is producing around 45000 tons of biscuits annually. For the current year (2011) 8% economic growth is forecasted. Vision of the Ceylon Biscuits Ltd is to become leader in confectionary in South Asia with a global presence and recognition. market there is no other cake brand capable of same level of value to the customers. invading the biscuits market of the Sri Lanka and now the company Ceylon Biscuits has having excess production capacities also. Gold Award in the Extra Large Category Exporter Agriculture Value Added Till that time from the starting of the Ceylon Biscuits, the company was engaged CBL is heading to that direction. So it is another threat existing in current context. public seeks them. there is high level of probability that customer may buy from any available substitute Sending back of two biscuits marketing in the island, may try to make an entry into chocolate market where Nestle is a later to become dominant market leading biscuit brand was introduced to the Sri Lankan As a summary, following can be seen as opportunities existing for the company. 3. So value innovation is one of major innovation of the CBL group employing to beat its competitors and capture a larger market share. Already CBL products are having 20% to 30% higher price than Indian products in the Indian market. The company also sells snacks, cereals and other food products such as coconut milk and salt. So customers are having By using a framework for remedy industry structure, the Porter's Five Forces Model, we can have a better understanding of the industry context in . So among 250 million and yet expanding Indian middle class population who is less price sensitive and more quality conscious, there is good market opportunity exist for the CBL group to expand its market. So direct customers appointed by the company do not enjoy any bargaining ISO 9001, ISO 14001, ISO 22000 & ISO 45001 Certified Company Furthermore the company is depending on single wheat flour In early days of the company, most of production machineries were reconditioned machineries imported from the Europe. buildings targeting further expansions of the production. Furthermore elimination of manual works in production process through industrial automation is also another factor causing CBL to become a low cost producer in the industry. Both Edna and Kandos that are long term players in the local chocolate MO group assignment. chocolates under the brand name of Ritzbury, and also manufacturing of cakes under the The gap of the market is filled by dozens of regional small scale fruit drinks manufactures. Furthermore CBL is having very efficient distribution network covering most But recently the company experienced cash for problems in first time in the new millennium. our communities, People & Targeting - Maliban mainly targets middle & low classes rather than the supreme class. Therefore this price competition can be observed as another threat. As the being done. market of the island. coated product production are being made with new investments for machineries and still market share of chocolate slab market while competing with rivals. producing biscuits for Care International. Product Brand of the Year for four consecutive years Therefore general public can be considered as indirect customers of the CBL group. Palm oil requirement is partially filled with purchasing of local suppliers like Pyramid Lanka and remaining quantity is imported depending on price level in the international market (Malaysia, Indonesia). Ceylon Biscuits Limited and CBL Natural Foods Private Limited were ranked among the 40 Best Workplaces in Sri Lanka 2020 by Great Place to Work while, CBL Natural Foods was also ranked among the 10 Best Workplaces for Women; recognizing its efforts to empower women in the workforce and value chain. certification. When it comes to consider substitutes of products offering by the CBL group, there is no direct substitute of biscuits in the market. CBL is in a process of offering local low cost and During, recent past CBL group has been able to widen market share of its product portfolio year, after year and efficient and well organized sales and distribution network of the group can. 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